If you have children or just happen to be visiting friends or family in Jeddah, a stop at Munch would probably go a long way towards making their day. Munch quickly filled a market gap in the Jeddah bakery scene and more particularly, the sweet bakery scene of cupcakes, custom cakes and candies.

The company asked Al Mohtaraf to create a new identity and packaging that would help establish Munch as a one-of-a-kind experience for sweet toothed! The new identity creates an unmistakable look and feel that is fun, friendly and well, sweet!

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This colorful little bakery specialises in freshly-made cupcakes, and the variety is simply mind-boggling.