The Saudi Professional League chose Al Mohtaraf to design the visual identity and applications of their commission. Al Mohtaraf researched into the pool of competitor league commissions, both Arab and international, to produce a logo whose visual vocabulary is harmonious with that pool, but that is also distinct and contextually specific. The applications included all stationery and forms, signage, and also covered banners, sportswear, and an official magazine featuring match programs, reviews, and interviews with prominent Saudi football players.


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