On the occasion of the inauguration of Kapsarc, King Abdullah Petroleum Studies and Research Centre, and Yasref, Yanbu Aramco Sinopec Refining Company, AlMohtaraf was commissioned to design the graphic identity of one of the biggest events that the Kingdom has witnessed this year. Saudi King Salman and Chinese President Xi Jinping inaugurated from the city of Riyadh these two complexes. In 2015, KAPSARC moved to its Riyadh headquarters, constructed by Saudi Aramco and designed by renowned architect Zaha Hadid.
The basic identity was inspired from Hadid’s signature architectural style. Severe cuts, geometric shapes and white washed walls are reflected in the design approach from the invitation card, to the sets of brochures and the advertising campaigns that filled the streets.
Custodian of the Two Holy Mosques King Salman and Chinese President Xi Jinping remotely inaugurated the Yanbu Aramco Sinopec Refining Company (YASREF)