Al Mohtaraf was commissioned to design the visual identity of Jazeel, a rewards program that lets clients earn points upon the purchase of goods and services at “Mukafa’at” partner locations and later redeems in a variety of ways. The logo features a smiley face springing from the letter J to form the word Jazeel, and is designed to capture the rewarding aspect of the shopping experience. So far, we have applied the logo onto a wide spectrum of items such as promotional cards and gifts, catalogs, brochures, stationery, packaging, and websites.


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