There are magazines for pretty much anything these days so why not one on the management of human resources in the Arab world, a subject that is in dire need for investigation and is in itself a present-day concern in a fast-moving Arab world. Al Mohtaraf has recently teamed up with the Arabian Society for Human Resource Management to conceive, design and print the first specialized Human Resource magazine published in the Arab World.

Featuring full bleed colour photography and illustrations the magazine first saw the light as a short run at the 9th International ASHRM conference in Sharm el Sheikh, Egypt. It created quiet a buzz in the conference. The magazine is now in full swing and will be launched in markets sometime during the second half of 2008.