Hewar Gallery is a prestigious art gallery in Riyadh, Saudi Arabia, with a client list containing internationally acclaimed artists from every corner of the Middle East. Entrusted with the branding of the whole project, Al Mohtaraf addressed Hewar Gallery’s visual identity with meticulous care and understanding of its artistic core. Building an identity that stands the test of time, applying it to all applications, and maintaining its essence throughout the design process were the design team’s major areas of interest.






A photographic style using halftone images was developed and used in various publications. It reinforces the visual identity of the art gallery and brings consistency to all its publications.




Envelope with circular die-cut revealing the orange cover of the invitation card enclosed. The orange dot from the logo is therefore integrated into the design.