One of the world’s leading manufacturer of chemicals, fertilizers, plastics and metals, Sabic, commissions Al Mohtaraf to design its set of corporate calendars for the year 2007. Al Mohtaraf developed a concept based on the influence of groundbreaking ancient Arab scientists in our lives. From early studies of optics to today’s laser technology, astrolabe to orbiting satellites. Extensive research, copywriting and editing went into the process to reach a rich content both visually and textually. Each page paid tribute to an ancient Arab scientist by showcasing their achievements, from Ibn Sina to Al Khawarizmi.
The design had an international appeal and quality of production both in terms of copy and visuals, while following Sabic’s corporate design guidelines to the letter which was then applied to a set of wall, desk and pocket calendars etc.