In 2015, a new poetry festival of modernist trends, started in the eastern province of Saudi Arabia, organised by the local branch of the Society of Culture and Arts.
This festival in its first year, carries the name of avant-garde poet Mohammad Al-Ali–a tribute to his leading role in spreading modern poetry. The festival is called “Beit Ashshiir”, which translated literary still has two distinct meanings, the house of poetry, and a (complete) line of verse!

The core idea is that of a spontaneous line drawing of the logo with an ink pen on paper.

Upon receiving it the society branch chief, wrote saying that the moment the logo arrived, we felt a new high mark was placed up there, and we must work hard to make the festival meet the new set standard.