When the expression is faithful to its given, the result can only be communicative and a pleasure to the viewer. Designing the visual identity for the International Conference on Clean Development Mechanism (CDM) was a challenge Al Mohtaraf undertook with pleasure; it was necessary that the work be clear, eye-catching and complementary to the message of cleanliness and subtleness, which the event carried.
The outcome, which was a bird whose wings were made of leaves and whose colors ranged between fresh lime to aqua blue, was not a mere logo, but an icon. It marked the poster, stationary, and stands of the event with an altogether unforgettable character.
Advertisements for The International Conference on Clean Development in the Financial Times and Herald Tribune.