beirut – Mohtaraf

Q: Beirut Art Fair identity

Al Mohtaraf developed the identity for BAF in 2011 with the goal of making it an internationally recognised brand. The new mark is comprised of seven trailing rings, resulting in an arabesque blossom-like symbol that forms the shape of the letter ب. The identity brings a sense of energy, diversity, fun and passion to the BAF brand. The identity was implemented across all media, including stationery items, programme leaflets, brochures and posters, billboards, and luxurious invitations with special printing effects such as varnishes and diecuts. In parallel to Beirut Art Fair, the streets of downtown Beirut transformed into artistic pavilions with the launch of Beirut Art Week. Al Mohtaraf was chosen to design the identity of this event as well. The logo is an uninterrupted scribbling of a circle conveying the hub that brings together works of arts of various artists. Also, after the big success of Beirut Art fair, a new one was created by the same team in Singapore. Its identity was also commissioned to Al Mohtaraf and it consisted of multiple overlapping triangles coming together to form an S which stands for Singapore.

Beirut Art Fair identity
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Beirut Art Fair identity

beirut, branding, Design, identities

Beirut Art Fair identity

newmohtaraf2019-11-17T22:37:45+03:00

Al Mohtaraf designs the Beirut Art Fair logo and various applications

Douaihy Sweets becomes the fresh new brand in market
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Douaihy Sweets becomes the fresh new brand in market

beirut, branding, Design, identities

Douaihy Sweets becomes the fresh new brand in market

newmohtaraf2019-11-19T22:33:28+03:00

The form of the Douaihy ‘haa’ provides a fresh twist to the logo, while inspired by the family

Al Mohtaraf is a trend-setting design house and an acknowledged leader in its field. From its inception, it had a dream, namely: To revolutionize and have a lasting impact on the Arabic design scene. We now can proudly claim to have succeeded in realizing this dream, on top of a long list of remarkable achievements.

As a design house, Al Mohtaraf is unique in its capability to marry in the work it creates advanced contemporary design skills, with rich artistic and cultural orientation, together with a thorough knowledge and comprehension of the country’s national heritage and aspirations.

Be it in brand development, corporate publishing, or books and magazines, AlMohtaraf works reflect the coming together of capabilities that are not usually available under one roof, namely an up-to-date graphic design proficiency, a good command of language, and an array of arts such as: Calligraphy, illustration, and photography.

With several international awards in Arabic type design, AlMohtaraf has today an interesting spectrum of in-house typefaces at its disposal. Around 20 institutes use AlMohtaraf specially developed fonts, which include newspapers, banks and even fast food chains and consumer goods. it’s expertise in this domain cover fonts for digital screens, and cross matching with latin typefaces.