identities – Mohtaraf

Q: Few letters that say: poetry!

In 2015, a new poetry festival of modernist trends, started in the eastern province of Saudi Arabia, organised by the local branch of the Society of Culture and Arts. This festival in its first year, carries the name of avant-garde poet Mohammad Al-Ali–a tribute to his leading role in spreading modern poetry. The festival is called "Beit Ashshiir", which translated literary still has two distinct meanings, the house of poetry, and a (complete) line of verse! The core idea is that of a spontaneous line drawing of the logo with an ink pen on paper. Upon receiving it the society branch chief, wrote saying that the moment the logo arrived, we felt a new high mark was placed up there, and we must work hard to make the festival meet the new set standard.

Q: Beirut Art Fair identity

Al Mohtaraf developed the identity for BAF in 2011 with the goal of making it an internationally recognised brand. The new mark is comprised of seven trailing rings, resulting in an arabesque blossom-like symbol that forms the shape of the letter ب. The identity brings a sense of energy, diversity, fun and passion to the BAF brand. The identity was implemented across all media, including stationery items, programme leaflets, brochures and posters, billboards, and luxurious invitations with special printing effects such as varnishes and diecuts. In parallel to Beirut Art Fair, the streets of downtown Beirut transformed into artistic pavilions with the launch of Beirut Art Week. Al Mohtaraf was chosen to design the identity of this event as well. The logo is an uninterrupted scribbling of a circle conveying the hub that brings together works of arts of various artists. Also, after the big success of Beirut Art fair, a new one was created by the same team in Singapore. Its identity was also commissioned to Al Mohtaraf and it consisted of multiple overlapping triangles coming together to form an S which stands for Singapore.

Q: Dareen’s First Literary Forum

Our collaboration with the Literary Club of the Sharqiyya Region goes back to the first days of their literary magazine, Dareen, whose identity and layout we undertook. This time, the Literary Club of the Sharqiyya Region have commissioned us to design the identity of its first forum, entitled “Dareen’s First Literary Forum”, and taking place at the Sheraton Hotel in Dammam, KSA, on October 4th. The end result is a hand lettering done by Kameel Hawa, hatched and treated to flat pastels in all negative spaces. Whereas the logotype’s dots are squares rotated in the traditional Arabic fashion, the dot of the “noon” in “Dareen” is kept without rotation and is furthermore colored in red, which makes of it a focal point and anchors the otherwise fluid composition onto it. The applications were extensive and included stationery, signage, bags, invitation cards, and billboards.

Kameel Hawa: Shape of the Word at TDC
Gallery
Kameel Hawa: Shape of the Word at TDC

awards, branding, Design, identities, lectures, special events

Kameel Hawa: Shape of the Word at TDC

newmohtaraf2019-11-19T22:30:01+03:00

Kameel Hawa will present his typographic sculptures and reveal the creative process behind these projects.

Hakaya Festival starts right from the beginning
Gallery
Hakaya Festival starts right from the beginning

branding, identities, special events

Hakaya Festival starts right from the beginning

newmohtaraf2019-11-17T22:37:45+03:00

Hakaya Festival catches the imagination and creativity of children of all ages through the art of storytelling

A poetic flash of Light: Wamd
Gallery
A poetic flash of Light: Wamd

identities

A poetic flash of Light: Wamd

newmohtaraf2019-11-19T22:30:33+03:00

A pulse of Light, Wamd, is the title of Badr Bin AbdelMohsen's new poetry book.

Fann Miniature Sculptures, NOW AVAILABLE
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Fann Miniature Sculptures, NOW AVAILABLE

identities

Fann Miniature Sculptures, NOW AVAILABLE

newmohtaraf2019-11-17T22:37:45+03:00

Al Mohtaraf produces high-end and artistic CORPORATE GIFTS & TROPHIES for your special occasions & events

Few letters that say: poetry!
Gallery
Few letters that say: poetry!

identities, riyadh

Few letters that say: poetry!

newmohtaraf2019-11-17T22:37:45+03:00

A new poetry festival of modernist trends, started in the eastern province of Saudi Arabia

Beirut Art Fair identity
Gallery
Beirut Art Fair identity

beirut, branding, Design, identities

Beirut Art Fair identity

newmohtaraf2019-11-17T22:37:45+03:00

Al Mohtaraf designs the Beirut Art Fair logo and various applications

Dareen’s First Literary Forum
Gallery
Dareen’s First Literary Forum

Design, identities

Dareen’s First Literary Forum

newmohtaraf2019-11-17T22:38:22+03:00

The Sharqiyya region's Literary Club have commissioned us to design the identity of its first forum

Hala w 7ala: Sugar, spice, and everything nice
Gallery
Hala w 7ala: Sugar, spice, and everything nice

Design, identities

Hala w 7ala: Sugar, spice, and everything nice

newmohtaraf2019-11-17T22:38:22+03:00

How do you convey the above qualities in a sweets shop without turning sticky?

Hekaya Theatre Productions
Gallery
Hekaya Theatre Productions

Design, identities

Hekaya Theatre Productions

newmohtaraf2019-11-17T22:38:39+03:00

One of the very few theatre groups in Jeddah get a new identity designed by Al Mohtaraf

Douaihy Sweets becomes the fresh new brand in market
Gallery
Douaihy Sweets becomes the fresh new brand in market

beirut, branding, Design, identities

Douaihy Sweets becomes the fresh new brand in market

newmohtaraf2019-11-19T22:33:28+03:00

The form of the Douaihy ‘haa’ provides a fresh twist to the logo, while inspired by the family

Al Mohtaraf is a trend-setting design house and an acknowledged leader in its field. From its inception, it had a dream, namely: To revolutionize and have a lasting impact on the Arabic design scene. We now can proudly claim to have succeeded in realizing this dream, on top of a long list of remarkable achievements.

As a design house, Al Mohtaraf is unique in its capability to marry in the work it creates advanced contemporary design skills, with rich artistic and cultural orientation, together with a thorough knowledge and comprehension of the country’s national heritage and aspirations.

Be it in brand development, corporate publishing, or books and magazines, AlMohtaraf works reflect the coming together of capabilities that are not usually available under one roof, namely an up-to-date graphic design proficiency, a good command of language, and an array of arts such as: Calligraphy, illustration, and photography.

With several international awards in Arabic type design, AlMohtaraf has today an interesting spectrum of in-house typefaces at its disposal. Around 20 institutes use AlMohtaraf specially developed fonts, which include newspapers, banks and even fast food chains and consumer goods. it’s expertise in this domain cover fonts for digital screens, and cross matching with latin typefaces.