Design – Mohtaraf

Q: Few letters that say: poetry!

In 2015, a new poetry festival of modernist trends, started in the eastern province of Saudi Arabia, organised by the local branch of the Society of Culture and Arts. This festival in its first year, carries the name of avant-garde poet Mohammad Al-Ali–a tribute to his leading role in spreading modern poetry. The festival is called "Beit Ashshiir", which translated literary still has two distinct meanings, the house of poetry, and a (complete) line of verse! The core idea is that of a spontaneous line drawing of the logo with an ink pen on paper. Upon receiving it the society branch chief, wrote saying that the moment the logo arrived, we felt a new high mark was placed up there, and we must work hard to make the festival meet the new set standard.

Q: Fikr trophies become a permanent fixture of Fikr Conferences

What is Thought but a Question? This question was asked last year for the design of Fikr's annual conference trophies. Apparently it will ring true every year from now on. With a slight variation in material and sizes, Al Mohtaraf delivered almost 700 pieces in Dubai all packed and ready for distribution at this year's annual Fikr conference whose name and conference logo was originally designed by Al Mohtaraf.

Q: Beirut Art Fair identity

Al Mohtaraf developed the identity for BAF in 2011 with the goal of making it an internationally recognised brand. The new mark is comprised of seven trailing rings, resulting in an arabesque blossom-like symbol that forms the shape of the letter ب. The identity brings a sense of energy, diversity, fun and passion to the BAF brand. The identity was implemented across all media, including stationery items, programme leaflets, brochures and posters, billboards, and luxurious invitations with special printing effects such as varnishes and diecuts. In parallel to Beirut Art Fair, the streets of downtown Beirut transformed into artistic pavilions with the launch of Beirut Art Week. Al Mohtaraf was chosen to design the identity of this event as well. The logo is an uninterrupted scribbling of a circle conveying the hub that brings together works of arts of various artists. Also, after the big success of Beirut Art fair, a new one was created by the same team in Singapore. Its identity was also commissioned to Al Mohtaraf and it consisted of multiple overlapping triangles coming together to form an S which stands for Singapore.

كميل حوّا يحاضر في نيويورك عن المنحوتات الحروفية في الساحات العامة
Gallery
كميل حوّا يحاضر في نيويورك عن المنحوتات الحروفية في الساحات العامة

awards, Design, events, exhibitions, interviews

كميل حوّا يحاضر في نيويورك عن المنحوتات الحروفية في الساحات العامة

newmohtaraf2019-11-19T22:34:42+03:00

حاضر الفنان التشكيلي والمصمم الغرافيكي كميل حوّا في نادي كبار مصمّمي الحروف في نيويورك مساء الخميس الماضي

Kameel Hawa: Shape of the Word at TDC
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Kameel Hawa: Shape of the Word at TDC

awards, branding, Design, identities, lectures, special events

Kameel Hawa: Shape of the Word at TDC

newmohtaraf2019-11-19T22:30:01+03:00

Kameel Hawa will present his typographic sculptures and reveal the creative process behind these projects.

Kapsarc and Yasref get the Royal and Presidential tour
Gallery
Kapsarc and Yasref get the Royal and Presidential tour

branding, special events

Kapsarc and Yasref get the Royal and Presidential tour

newmohtaraf2019-11-19T22:33:00+03:00

Inauguration event of Kapsarc & Yasref in Riyadh is handled by AlMohtaraf

Hakaya Festival starts right from the beginning
Gallery
Hakaya Festival starts right from the beginning

branding, identities, special events

Hakaya Festival starts right from the beginning

newmohtaraf2019-11-17T22:37:45+03:00

Hakaya Festival catches the imagination and creativity of children of all ages through the art of storytelling

A poetic flash of Light: Wamd
Gallery
A poetic flash of Light: Wamd

identities

A poetic flash of Light: Wamd

newmohtaraf2019-11-19T22:30:33+03:00

A pulse of Light, Wamd, is the title of Badr Bin AbdelMohsen's new poetry book.

Fann Miniature Sculptures, NOW AVAILABLE
Gallery
Fann Miniature Sculptures, NOW AVAILABLE

identities

Fann Miniature Sculptures, NOW AVAILABLE

newmohtaraf2019-11-17T22:37:45+03:00

Al Mohtaraf produces high-end and artistic CORPORATE GIFTS & TROPHIES for your special occasions & events

Another Mohtaraf Arabic typeface wins the TDC
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Another Mohtaraf Arabic typeface wins the TDC

arabic fonts, jeddah

Another Mohtaraf Arabic typeface wins the TDC

newmohtaraf2019-11-17T22:37:45+03:00

Mohtaraf font by Kameel Hawa wins the TDC Certificate of Typographic Excellence.

Few letters that say: poetry!
Gallery
Few letters that say: poetry!

identities, riyadh

Few letters that say: poetry!

newmohtaraf2019-11-17T22:37:45+03:00

A new poetry festival of modernist trends, started in the eastern province of Saudi Arabia

Fikr trophies become a permanent fixture of Fikr Conferences
Gallery
Fikr trophies become a permanent fixture of Fikr Conferences

Design, special events

Fikr trophies become a permanent fixture of Fikr Conferences

newmohtaraf2019-11-17T22:37:45+03:00

The Arab Thought Foundation permanently endorse last year's Fikr trophies designed by Al Mohtaraf

Beirut Art Fair identity
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Beirut Art Fair identity

beirut, branding, Design, identities

Beirut Art Fair identity

newmohtaraf2019-11-17T22:37:45+03:00

Al Mohtaraf designs the Beirut Art Fair logo and various applications

12 Next

Al Mohtaraf is a trend-setting design house and an acknowledged leader in its field. From its inception, it had a dream, namely: To revolutionize and have a lasting impact on the Arabic design scene. We now can proudly claim to have succeeded in realizing this dream, on top of a long list of remarkable achievements.

As a design house, Al Mohtaraf is unique in its capability to marry in the work it creates advanced contemporary design skills, with rich artistic and cultural orientation, together with a thorough knowledge and comprehension of the country’s national heritage and aspirations.

Be it in brand development, corporate publishing, or books and magazines, AlMohtaraf works reflect the coming together of capabilities that are not usually available under one roof, namely an up-to-date graphic design proficiency, a good command of language, and an array of arts such as: Calligraphy, illustration, and photography.

With several international awards in Arabic type design, AlMohtaraf has today an interesting spectrum of in-house typefaces at its disposal. Around 20 institutes use AlMohtaraf specially developed fonts, which include newspapers, banks and even fast food chains and consumer goods. it’s expertise in this domain cover fonts for digital screens, and cross matching with latin typefaces.