Inspiring a new age of automotive ‘buying’ experiences, AUTOZONE is a world-class automotive retail and service provider that aims to introduce a new philosophy to the term ‘Vehicle Sales’. As a role model for encouraging the purchase of the ‘right vehicle’ for the ‘right person’ the company offers a variety of vehicles and services and has a total of 17 mega show rooms located across KSA.

Al Mohtaraf was approached by Balubaid Group of Companies – Dealers of automotive brands GMC and Chevrolet, to create a new and fresh brand concept for a multi-brand automotive retail subsidiary. The scope of work was very comprehensive and included research and development of a company name, a full brand development and design package, and later ended with a successful completion of a full teaser / revealer campaign.


• Company Name Development
• Brand Development and architecture
• Identity Development
• Corporate Identity Manual Development
• Production & Implementation
• Campaign Launch






The full advertising campaign rolls out simultaneously in different cities of Saudi Arabia.




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