Kapsarc and Yasref get the Royal and Presidential tour

23. 03. 2016

On the occasion of the inauguration of Kapsarc, King Abdullah Petroleum Studies and Research Centre, and Yasref, Yanbu Aramco Sinopec Refining Company, AlMohtaraf was commissioned to design the graphic identity of one of the biggest events that the Kingdom has witnessed this year. Saudi King Salman and Chinese President  Xi Jinping inaugurated from the city of Riyadh these two complexes. In 2015, KAPSARC moved to its Riyadh headquarters, constructed by Saudi Aramco and designed by renowned architect Zaha Hadid.

The basic identity was inspired from Hadid’s signature architectural style. Severe cuts, geometric shapes and white washed walls are reflected in the design approach from the invitation card, to the sets of brochures and the advertising campaigns that filled the streets.




Custodian of the Two Holy Mosques King Salman and Chinese President  Xi Jinping remotely inaugurated the Yanbu Aramco Sinopec Refining Company (YASREF)







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Message of the day

This November the King Fahad National Library revealed its new identity designed by AlMohtaraf in a large press conference at the library's new headquarters. More details here.


Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.


On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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