Hakaya Festival starts right from the beginning

22. 03. 2016

Al Mohtaraf was commissioned to design the graphic identity of Hakaya Festival, one of the first festivals of its kind in the Saudi Kingdom about the art of storytelling. It involves the art of story writing, drawing and sketching the characters, followed by animation and ultimately production of the story in digital format. The event also seeks to enhance the creativity and imagination of children of all ages through hands on interaction and participation in story development throughout the various stages.

The five-day cultural, educational and recreational display dubbed Hakaya Festival concluded with 65,000 taking part in the event from various segments of society.
The event, organized by the Riyadh Development Authority (ADA), attracted an unending stream of visitors till the closing day,

The visual tone of voice is set with the hand drawn and sketchy identity that is followed through in the illustration style and the custom font developed specially for the occasion. The juxtaposing and dissection of the letters make up the full ‘story’ of Hakaya, including its slogan.



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Message of the day

This November the King Fahad National Library revealed its new identity designed by AlMohtaraf in a large press conference at the library's new headquarters. More details here.


Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.


On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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