Great Muslim Inventors for Sabic


01. 01. 2007


One of the world’s leading manufacturer of chemicals, fertilizers, plastics and metals, Sabic, commissions Al Mohtaraf to design its set of corporate calendars for the year 2007. Al Mohtaraf developed a concept based on the influence of groundbreaking ancient Arab scientists in our lives. From early studies of optics to today’s laser technology, astrolabe to orbiting satellites. Extensive research, copywriting and editing went into the process to reach a rich content both visually and textually. Each page paid tribute to an ancient Arab scientist by showcasing their achievements, from Ibn Sina to Al Khawarizmi.

The design had an international appeal and quality of production both in terms of copy and visuals, while following Sabic’s corporate design guidelines to the letter which was then applied to a set of wall, desk and pocket calendars etc.


Message of the day

This November the King Fahad National Library revealed its new identity designed by AlMohtaraf in a large press conference at the library's new headquarters. More details here.

 

Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.

 

On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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