Noon T-shirts

18. 08. 2007

Arabic type and calligraphy had rarely been seen on t-shirts. NOON, a t-shirt company established by a group of young Saudis, started this business and commissioned Al Mohtaraf to design a wide range of t-shirt graphics using the celebrated Mohtaraf style. The experience turned out to be fun and unexpected with Al Mohtaraf existing reservoir of Arabic typographic studies and freehand calligraphy. Creating designs that will appeal to the younger, more design conscious generation was a challenge we took head-on.




What seemed at first like another project from the retail arena, turned out to be a huge success! Al Mohtaraf came up with the idea of integrating its well renowned calligraphy and type solutions into innovative and colourful designs for the great appeal of young generations.




Message of the day

Kameel Hawa: Shape of the Word – Arabic Typographic Sculpture for Public Spaces  here.


Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.


On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy:  

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Arabic Calligraphy in Modern art; a case by Kameel Hawa

Mohtaraf will be at the annual 56th Beirut Arab Book Fair with its newest book collection, Stand C28

ISTD awards AlMohtaraf two Certificates of Excellence for the design of the books: