Beirut Art Fair identity

21. 11. 2012


Al Mohtaraf developed the identity for BAF in 2011 with the goal of making it an internationally recognised brand.

The new mark is comprised of seven trailing rings, resulting in an arabesque blossom-like symbol that forms the shape of the letter ب.

The identity brings a sense of energy, diversity, fun and passion to the BAF brand. The identity was implemented across all media, including stationery items, programme leaflets, brochures and posters, billboards, and luxurious invitations with special printing effects such as varnishes and diecuts.


In parallel to Beirut Art Fair, the streets of downtown Beirut transformed into artistic pavilions with the launch of Beirut Art Week. Al Mohtaraf was chosen to design the identity of this event as well.  The logo is an uninterrupted scribbling of a circle conveying the hub that brings together works of arts of various artists.

Also, after the big success of Beirut Art fair, a new one was created by the same team in Singapore. Its identity was also commissioned to Al Mohtaraf and it consisted of multiple overlapping triangles coming together to form an S which stands for Singapore.




BAF-2012-01 BAF-2012-02singaporeartfair_01

Message of the day

Kameel Hawa: Shape of the Word – Arabic Typographic Sculpture for Public Spaces  here.


Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.


On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy:  

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Arabic Calligraphy in Modern art; a case by Kameel Hawa

Mohtaraf will be at the annual 56th Beirut Arab Book Fair with its newest book collection, Stand C28

ISTD awards AlMohtaraf two Certificates of Excellence for the design of the books: