Hala w 7ala: Sugar, spice, and everything nice


10. 06. 2011


How do you convey the above qualities in a sweets shop without turning sticky?

Our point of departure was ‘Yoyo’, one of our recent typefaces that already looked like a box of assorted chocolates. Having modified the letterforms to suit composition purposes, we pepped the result up through the use of a balanced floral motif that surrounded it to create a medallion with a clin d’œuil to Victorian ornament.

Chocolate treats and candy drops have never been so enticing.

hala-01 hala-02


Message of the day

This November the King Fahad National Library revealed its new identity designed by AlMohtaraf in a large press conference at the library's new headquarters. More details here.

 

Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.

 

On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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