Hala w 7ala: Sugar, spice, and everything nice

10. 06. 2011

How do you convey the above qualities in a sweets shop without turning sticky?

Our point of departure was ‘Yoyo’, one of our recent typefaces that already looked like a box of assorted chocolates. Having modified the letterforms to suit composition purposes, we pepped the result up through the use of a balanced floral motif that surrounded it to create a medallion with a clin d’œuil to Victorian ornament.

Chocolate treats and candy drops have never been so enticing.

hala-01 hala-02

Message of the day

Kameel Hawa: Shape of the Word – Arabic Typographic Sculpture for Public Spaces  here.


Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.


On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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Arabic Calligraphy in Modern art; a case by Kameel Hawa

Mohtaraf will be at the annual 56th Beirut Arab Book Fair with its newest book collection, Stand C28

ISTD awards AlMohtaraf two Certificates of Excellence for the design of the books: