Terhal magazine


03. 09. 2008


Terhal is the first tourism magazine in Saudi Arabia, and was commissioned to Al Mohtaraf by the Supreme Commission for Tourism as one of the efforts initiated by the latter to promote internal tourism in the Kingdom.

Al Mohtaraf was especially meticulous in handling Terhal from the moment of its inception, design and content, which also included its advertisements. This could easily be considered a new approach in advertising design, in a sense that they are supposed to be a perfect marriage between the common perception of advertisements and the magazine’s unique style.

 

 

Sample spreads from the magazine where door icons are used as section dividers. A specialized editorial team within Al Mohtaraf conceives and develops the overall content of Terhal magazine including photography.

 

 

Billboard for Terhal’s launching ceremony sponsored by Prince Sultan Bin Salman Bin Abdel Aziz, CEO of the Supreme Commission for Tourism in the Kingdom of Saudi Arabia. 

 


Message of the day

This November the King Fahad National Library revealed its new identity designed by AlMohtaraf in a large press conference at the library's new headquarters. More details here.

 

Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.

 

On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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