Saudi Football has a brand new league, ZSL


07. 10. 2009


After a year and nine months of hard work, the Saudi Professional League Commission unveils its new visual identity for its professional league, sponsored by the telecom giant Zain. It is called Zain Saudi League, or ZSL in short. One main challenge we were faced with was how to represent Saudi athletics in a way that carried national and emotional appeal, without reverting to classical signifiers such as the palm tree, the horse, and the Arabian sword. It was also necessary that the logo have weight and trustworthiness, without losing a feeling of speed and vigor. Variations for the logo included a a black-and white version to be used for fax print, as well as a gold-framed version to be used for championships.

The latter version, as well as the original silver-framed one, come with their own flattened variations, to be used on the league’s clothing. A look inside after the jump.

Applications included stationery, sportsbags, accessories, and possible publications.

Custom-designed digits for the players’ shirts


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Message of the day

This November the King Fahad National Library revealed its new identity designed by AlMohtaraf in a large press conference at the library's new headquarters. More details here.

 

Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.

 

On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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