Jazeel: a smile with every point


20. 08. 2010


Al Mohtaraf was commissioned to design the visual identity of Jazeel, a rewards program that lets clients earn points upon the purchase of goods and services at “Mukafa’at” partner locations and later redeems in a variety of ways. The logo features a smiley face springing from the letter J to form the word Jazeel, and is designed to capture the rewarding aspect of the shopping experience. So far, we have applied the logo onto a wide spectrum of items such as promotional cards and gifts, catalogs, brochures, stationery, packaging, and websites.

 

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Message of the day

Kameel Hawa: Shape of the Word – Arabic Typographic Sculpture for Public Spaces  here.

 

Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.

 

On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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