Misk


12. 02. 2005


Al Mohtaraf introduced ‘misk’, a new franchising concept from Beyt Douaihy targeting a younger crowd. ‘Misk’ maintains its ties with the mother company in presenting the sweet plate knafé, yet does that with a hip twist and takes on the form of a versatile café. Having devised the concept, Al Mohtaraf moved on to its graphic implementation, choosing the name such that it is short, attractive, and a clear resonance to the identity of the café as embedded in the culture of sweets. The logo plays on the hushed pronunciation of the ‘i’ sound in the name as it does, within a bold, vibrant palette, which only begins at the logo but effectively extends on to stationery, menu design, and the interiors of the café.


Message of the day

This November the King Fahad National Library revealed its new identity designed by AlMohtaraf in a large press conference at the library's new headquarters. More details here.

 

Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.

 

On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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