Thank you very Munch!

03. 11. 2008

If you have children or just happen to be visiting friends or family in Jeddah, a stop at Munch would probably go a long way towards making their day. Munch quickly filled a market gap in the Jeddah bakery scene and more particularly, the sweet bakery scene of cupcakes, custom cakes and candies.

The company asked Al Mohtaraf to create a new identity and packaging that would help establish Munch as a one-of-a-kind experience for sweet toothed! The new identity creates an unmistakable look and feel that is fun, friendly and well, sweet!

munch-01 munch-02 munch-03 munch-04 munch-05 munch-000(1)


This colorful little bakery specialises in freshly-made cupcakes, and the variety is simply mind-boggling.

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Message of the day

Kameel Hawa: Shape of the Word – Arabic Typographic Sculpture for Public Spaces  here.


Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.


On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy:  

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Arabic Calligraphy in Modern art; a case by Kameel Hawa

Mohtaraf will be at the annual 56th Beirut Arab Book Fair with its newest book collection, Stand C28

ISTD awards AlMohtaraf two Certificates of Excellence for the design of the books: