‘Itsy Bitsy Baby’ hangin’ from two strings


23. 02. 2012


Two little spiders hang on two strings from a cursive, neon-style sign inspired by the kindergarten song ‘Itsy Bitsy Spider’. The visual result is a logo for a new baby shop, Itsy Bitsy Baby, opening its doors soon in Riyadh, KSA. We were asked to design a full identity for the shop from its logo to its online presence. To accompany the logo, custom-designed patterns were designed to be applied across all platforms such as the interiors of the shop, the full range of packaging, and the e-commerce website. The challenge was to avoid the creepiness that spiders can convey, and create instead a fairytale atmosphere suitable for children, both of which aims we achieved through an abstracted illustrative style and a mellowed down color palette resembling a creamy cupcake.

 

itsy-03 itsy-02 itsy-01 ITSY-07(1) ITSY-08 ITSY-09

Bespoke stuffed spiders of the logo are designed and manufactured specially for the shop.

ITSY-10


Message of the day

This November the King Fahad National Library revealed its new identity designed by AlMohtaraf in a large press conference at the library's new headquarters. More details here.

 

Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.

 

On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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