‘Itsy Bitsy Baby’ hangin’ from two strings

23. 02. 2012

Two little spiders hang on two strings from a cursive, neon-style sign inspired by the kindergarten song ‘Itsy Bitsy Spider’. The visual result is a logo for a new baby shop, Itsy Bitsy Baby, opening its doors soon in Riyadh, KSA. We were asked to design a full identity for the shop from its logo to its online presence. To accompany the logo, custom-designed patterns were designed to be applied across all platforms such as the interiors of the shop, the full range of packaging, and the e-commerce website. The challenge was to avoid the creepiness that spiders can convey, and create instead a fairytale atmosphere suitable for children, both of which aims we achieved through an abstracted illustrative style and a mellowed down color palette resembling a creamy cupcake.


itsy-03 itsy-02 itsy-01 ITSY-07(1) ITSY-08 ITSY-09

Bespoke stuffed spiders of the logo are designed and manufactured specially for the shop.


Message of the day

Kameel Hawa: Shape of the Word – Arabic Typographic Sculpture for Public Spaces  here.


Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.


On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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Arabic Calligraphy in Modern art; a case by Kameel Hawa

Mohtaraf will be at the annual 56th Beirut Arab Book Fair with its newest book collection, Stand C28

ISTD awards AlMohtaraf two Certificates of Excellence for the design of the books: