Autozone hits the roads strong

16. 07. 2012

Inspiring a new age of automotive ‘buying’ experiences, AUTOZONE is a world-class automotive retail and service provider that aims to introduce a new philosophy to the term ‘Vehicle Sales’. As a role model for encouraging the purchase of the ‘right vehicle’ for the ‘right person’ the company offers a variety of vehicles and services and has a total of 17 mega show rooms located across KSA.

Al Mohtaraf was approached by Balubaid Group of Companies – Dealers of automotive brands GMC and Chevrolet, to create a new and fresh brand concept for a multi-brand automotive retail subsidiary. The scope of work was very comprehensive and included research and development of a company name, a full brand development and design package, and later ended with a successful completion of a full teaser / revealer campaign.


• Company Name Development
• Brand Development and architecture
• Identity Development
• Corporate Identity Manual Development
• Production & Implementation
• Campaign Launch






The full advertising campaign rolls out simultaneously in different cities of Saudi Arabia.




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Message of the day

Kameel Hawa: Shape of the Word – Arabic Typographic Sculpture for Public Spaces  here.


Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.


On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy:  

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Arabic Calligraphy in Modern art; a case by Kameel Hawa

Mohtaraf will be at the annual 56th Beirut Arab Book Fair with its newest book collection, Stand C28

ISTD awards AlMohtaraf two Certificates of Excellence for the design of the books: