Aramcons


08. 07. 2008


In 2007, Abdallah Maghlooth sat down and wrote a book that chronicles the journeys of Saudi Aramco employees around the world starting from Korea and ending in Italy. Al Mohtaraf was asked to design the Arabic version of the book, which was later followed by an English one after the success of the first publication. A thorough study of the contents of the book resulted in a clear and easy to follow system. Each chapter started with a double-page map of the country and traces the trip the employees made from one location to another, followed by an opening mood photo of the country. Each chapter followed a defined colour code, which added a quite variation to the whole underlying 2-column grid of the book. The book was a great success in terms of content and design according to the author: «You are my heroes and you were behind the success!»


Message of the day

This November the King Fahad National Library revealed its new identity designed by AlMohtaraf in a large press conference at the library's new headquarters. More details here.

 

Beirut sculpture takes center stage and opens the Beirut Art Week in front of Le Grey Hotel in the presence of the artist Kameel Hawa, the Lebanese minister of culture and the the director of the Beirut Art Fair Laure D'Hauteville among others.

 

On April 13, 2013, Al Mohtaraf Beirut studio will be hosting the launch of the book 'Arabic Type Design for Beginners' from the Khatt foundation. Book your copy: khtt.foundation@gmail.com  

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